I'm not referring to the Netflix show. Or the song. Gazing into the electric eye itself... and then choosing to broadcast your image online; It feels like narcissism in its most heady form. And yet... I see normal people do it every day. Could I ever be one of those people? To succeed as an artist in today's social media driven world... do I have to be?
We're going to find out. This is going to be worse than a dental operation and doing taxes at the same time. Because by this time next month I am setting a personal deadline of publishing a new video, the first one I've done in years. Why? I've come to some realizations recently, and one of them is that I haven't been 'cultivating social media currency' and it seems many places won't even look at your art unless you've got yuge numbers on twitter or 'insta.'
I hate what I just wrote there. I hate that whatever number of followers or likes someone has seems to have become a barometer of what is 'good' in our modern society. And I hate that I'm a hypocrite because I want to have those numbers, and I don't.
As a non-millennial, I've always had a natural aversion to self expression via online video, but as a student of media, I have studied it- what logistics work, what narratives connect, what is authentic versus contrived, etc... mostly while watching lengthy expositions about football or cartoons on youtube.
Well, it's time for me to use that knowledge. I've also read those advice posts about how the most successful youtubers share novel and relevant information to their niche audience. Fortunately, I happen to have something to say when it comes to this thing called art. And I have finally run out of excuses not to share my thoughts. This is going to get weird.